Expect the Unexpected in Life: Advertising

Showing posts with label Advertising. Show all posts

4.7.14

Jeep’s Clever Ad Campaign Works Just As Well Upside Down

Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto “See whatever you want to see” that merited a gold award for press at Cannes Lions.

At first, the 3 images in this ad campaign might look like nothing special – just dark animal images on a burlap background. You have to flip them over, however, to truly appreciate the agency’s artwork. Each image can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.

The agency explains that the ad “invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.“

12.6.14

Below The Surface Of Architectures

Agency Saatchi&Saatchi Russia has made illustrations campaign for the Schusev State Museum of Architecture in Moscow, entitled “Below The Surface”. Through the visuals, we discover the fictional undersides of different famous buildings. A production by Carioca Studio, to discover.

19.12.12

Calm, in a cup

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency: M&C Saatchi, Malaysia

Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie

Art Directors: Choo Chee Wee, Pauline Ang

Copywriters: Farrokh Madon, Ahmad Fariz

Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli

Designer: Ellie See

Typographers: Pauline Ang, Ellie See

Print Producer: Sebastian Ng

Photographer: Jesse Choo

Photography Studio: Untold Images

Print Producer: Sebastian Ng

Color Separation: Ignition Graphic Production Sdn Bhd

Agency Producer: Sebastian Ng

12.11.12

Books for every interest.

Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography

28.5.12

Glad Forceflex: Dumped lover

Advertising Agency: DDB, Dubai, UAE

Art Directors: Jithesh Narayanan, Bosky Cherin

Creative Director / Art Director: Makarand Patil

Creative Director / Copywriter: Kartik Aiyar

Associate Creative Director / Art Director: sabina mustafa

Illustrators: Sanu Raju, Bosky Cherin, Aneesh Kumaran, Raghavan Kuniyil, Makarand Patil, Jithesh Narayanan

Accounts: Arpan Roychowdhury, Ruchdi Aragi

Published: May 2012

6.12.11

Ja! Natürlich Naturprodukte: Design Classics

Our masterpieces

Ad for the organics food brand Ja! Natuerlich in a special edition to mark the Vienna Design Week.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Franz Merlicek, Rosa Haider
Copywriters: Arno Reisenbuechler
Art Directors: Roman Steiner
Photographers: Bernhard Angerer
Graphic Design: Stefan Oehner
Account Supervisor: Katharina Schmid
Art Buying: Ilona Urikow
Final Art Work: Mario Goldsteiner

4.5.11

WWF: One Daily Drop Living Calendar

We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento
Art Directors: Wilson Gonzalez, Fernando Hernandez
Copywriters: Lukas Calderon, German Espitia
Illustrators: Wilson Gonzalez, Fernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido

11.11.10

Tokyo Metro Poster 東京地鐵海報

Tokyo Metro Poster 東京地鐵海報

去過東京的旅客，差不多都會坐過東京地鐵。大家有没有留意每月在東京的地鐵站都會有新的海報設計推出，顏色是以黃黑色為主，風格像看漫畫一樣地有充滿了趣味性！以下是9﹣11月的海報。想看更多可到此網站。

2010年11月

2010年10月

2010年9月

8.11.10

Samsung: Slim

Advertising Agency: Cheil Worldwide, Madrid, Spain
Creative Director: Alvaro Rodríguez-Solano
Account Services Manager: Tim Meotti
Account Manager: Susana Casas
Published: August 2010

簡單得來，令人一看就會記得的廣告！