Calm, in a cup

To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.

Advertising Agency: M&C Saatchi, Malaysia

Creative Directors: Farrokh Madon, Henry Yap, Marzuki Maani, Neil Leslie

Art Directors: Choo Chee Wee, Pauline Ang

Copywriters: Farrokh Madon, Ahmad Fariz

Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli

Designer: Ellie See

Typographers: Pauline Ang, Ellie See

Print Producer: Sebastian Ng

Photographer: Jesse Choo

Photography Studio: Untold Images

Print Producer: Sebastian Ng

Color Separation: Ignition Graphic Production Sdn Bhd

Agency Producer: Sebastian Ng