Diamond Tears
Corporate Identity
30.12.12
19.12.12
Calm, in a cup
To promote Boh brand camomile tea bags, M+C Saatchi, Malaysia created tea bags, packaging and a widget that, like camomile, bring calm to your world by changing stressing symbols into calm ones once the tea is dissolved.
Advertising Agency: M&C Saatchi, Malaysia
Art Directors: Choo Chee Wee, Pauline Ang
Copywriters: Farrokh Madon, Ahmad Fariz
Client Services: Farrah Harith, Sherina Binti Mohamed Zulkifli
Designer: Ellie See
Typographers: Pauline Ang, Ellie See
Print Producer: Sebastian Ng
Photographer: Jesse Choo
Photography Studio: Untold Images
Print Producer: Sebastian Ng
Color Separation: Ignition Graphic Production Sdn Bhd
Agency Producer: Sebastian Ng
15.12.12
14.12.12
Taste Tree by Mooz
Hasselt’s Christmas tree may be missing it’s greenery, but it makes up for it in glittering dinner party style.
Instead of a traditional tree, design studio Mooz created a tree from porcelain plates and cups for the main square of this Belgian city, the self-named ‘Capital of Taste.’
The 'Taste Tree', which measures 9-m high and 6-m wide, consists of 5,000 white, blue and gold porcelain plates and cups donated by locals.
The design was inspired by the spare plates and cups the designers, Inge Vanluyd and Stefan Vanbergen, noticed hanging around the house. For the tree, they asked Hasselt’s citizens to contribute their ‘odd’ crockery.
‘We decorated the tree with objects which would otherwise have remained invisible,’ the designers say.
If you feel like a visit to Hasselt, you have until 6 January to see the tree in the city’s main square.
Images courtesy Mooz; Photos by Kristof Vrancken.
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