4.11.10

M/MINK by Byredo


Would I invest in a fragrance based on 'black ink'? As such an unconventional concept, I would expect it to stand out in my personal scent wardrobe, promising to offer something more obscure than my shelf of longstanding favorites. Yes, I'd be curious but also hesitant to spend £115 on 100ml. But with acclaimed graphic design duo M/M (Paris) behind not only the seductive campaign imagery but also the fragrance itself, its provenance is unique; an olfactory invitation one cannot ignore...




不受傳統的模式規限,今次 M/MINK 利用黑色墨水做出誘人注意的廣告活動。出於獨特,令你的視覺和嗅覺都不能忽視。


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