Jeep’s Clever Ad Campaign Works Just As Well Upside Down

Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto “See whatever you want to see” that merited a gold award for press at Cannes Lions.

At first, the 3 images in this ad campaign might look like nothing special – just dark animal images on a burlap background. You have to flip them over, however, to truly appreciate the agency’s artwork. Each image can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.

The agency explains that the ad “invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.“

Below The Surface Of Architectures

Agency Saatchi&Saatchi Russia has made illustrations campaign for the Schusev State Museum of Architecture in Moscow, entitled “Below The Surface”. Through the visuals, we discover the fictional undersides of different famous buildings. A production by Carioca Studio, to discover.

THESE EDIBLE ART SUPPLIES ARE NOTHING SHORT OF DELICIOUS

by Rachel Oakley in New Food and Packaging

KOINOBORI – JAPANESE FLYING CARP DIY

http://squirrellyminds.com/2013/05/03/koinobori-japanese-flying-carp-diy/

Funky Dish Art By Jean Francois De Witte

http://thatslikewhoa.com/funky-dish-art-by-jean-francois-de-witte/

Let's Make Some Great Fingerprint Art

Deuchars takes, as a starting point, the human race's oldest and most universal way of mark making, the fingerprint, and shows how anyone can build an endlessly inventive universe around it. The book demonstrates different and surprising ways to create art from fingerprints and hand printing in combination with other art techniques, with subjects ranging from aliens and monsters to Native American totem poles. The book encourages young artists to have fun, but at the same time learn to be innovative and creative.

http://www.dandad.org/awards/professional/2013/categories/crfd/crafts-for-design/04022/let-s-make-some-great-fingerprint-art

Book Paintings

by Lauren in Art

Russian artist Ekaterina Panikanova places old books and other documents together and paints over them to create the most beautiful installations. Below are some pieces from her exhibition Un, due, tre, fuoco in Rome earlier this year.

http://honestlywtf.com/art/ink-tea-alcohol/