19.5.11

Argentina builds a tower of books

A new monument celebrating books has been launched in Buenos Aires. The Tower of Babel was created by artist Marta Minujin, who is well-known for creating works made from plastic. The tower includes books in more than 50 languages.


BBC learning English link
http://www.bbc.co.uk/worldservice/learningenglish/language/wordsinthenews/2011/05/110516_witn_buenosaires_books_page1.shtml


ABC news
http://www.abc.net.au/news/stories/2011/05/12/3215279.htm

4.5.11

IKEA e-FOLDER szett

http://www.ikea.com/ms/hu_HU/campaigns/IKEA_desktop_folders.html

WWF: One Daily Drop Living Calendar


We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.
Advertising Agency: Leo Burnett, Colombia
Executive Creative Directors: German EspitiaFernando HernandezMauricio Sarmiento
Art Directors: Wilson GonzalezFernando Hernandez
Copywriters: Lukas CalderonGerman Espitia
Illustrators: Wilson GonzalezFernando Hernandez
Industrial Designers: Paola Torrenegra, Fabian Pulido