18.8.14

100 Colors Exhibition - Japan

 emmanuelle moureaux creates a floating volume of 100 colors
http://www.designboom.com/design/emmanuelle-moureaux-creates-a-floating-volume-of-100-colors/



visitors are invited to sit below the installation and take in the work from a different perspective

100 circles on the wall represent the colors of the work and visitors are invited to indicate their favorite with a sticker


4.7.14

Jeep’s Clever Ad Campaign Works Just As Well Upside Down

Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with the motto “See whatever you want to see” that merited a gold award for press at Cannes Lions.
At first, the 3 images in this ad campaign might look like nothing special – just dark animal images on a burlap background. You have to flip them over, however, to truly appreciate the agency’s artwork. Each image can be viewed as a different animal depending on which direction you view it from, and these two coexist without interfering with each other.
The agency explains that the ad “invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.







12.6.14

Below The Surface Of Architectures

Agency Saatchi&Saatchi Russia has made illustrations campaign for the Schusev State Museum of Architecture in Moscow, entitled “Below The Surface”. Through the visuals, we discover the fictional undersides of different famous buildings. A production by Carioca Studio, to discover.